Although the dog was released in 2017, it has recently seen a huge growth in users. The app now has over 1 billion users. Because the company has become so popular, it now stands at a whopping 250 billion dollar value.

Some of the most popular TikTokers, such as Addison Rae or Charlie D’amelio, have chosen TikTok as their career path. It means that they are earning quite a lot of money from the app. But how so?

How Much Do People Make on TikTok?

The answer to this question varies a little. How much you will earn on the app depends on the quality of your content, your views, and brand deals.

There’s no straight calculation about how much exactly you can make on the app. But there are a few estimations.

How Much Do TikTokers Earn?

TikTok users with a vast following can make about $200 to $5000 monthly. The amount they will make will depend on the followers they have and their engagement with the content.

If you don’t have over 100,000 followers on the app, there’s no possibility of you making any money by making TikToks. Content creators with over a million viewers and followers are more likely to make money from this app.

But, how much they will make will depend on their location, engagement, and quality of content.

Charlie D’amelioand Addison Rae gained popularity by making dancing videos on the app. Now they earn enough money from the app to make it their sole source of income.

How to Make Money on TikTok?

So, we know that you can earn money from TikTok. But the question is how? Here are the three main ways how content creators make money from the app.


This is the first way of making money off of TikTok. But, earning money with only views can be a bit difficult.

The amount of money earned for views on TikTok is meager. Most of the successful TikTokers you see earn by doing sponsored posts and brand deals.

But, if you are not a huge TikToker just yet, you might be able to make a few dollars off of the views that you have. The average rate of payment that you get is about 10 cents per 10,000 views.

That is relatively low for the amount of work you put into a video.


If you have a lot of followers on TikTok, many brands might reach out to you for product promotions and sponsorship posts. Here, a brand will pay you to sell its products.

Brands will only select a TikToker with many followers and content with a huge reach.

These brands might pay you anywhere between $200 to $20,000 for a TikTok. The amount you will get paid depends on your capability to sell the product to an audience.

Just having a lot of followers is never enough. You need followers that engage with your content. Brands will only choose you for sponsored posts if they see that your content has good reach and engagement.

Brand Deals

Brands might also pay you for showcasing their product and your TikToks. It is pretty similar to how you will see Kylie Jenner posting about sugar bear hair care gummies.

They have a brand deal, and she gets paid every time she promotes the product. Once you become a successful influencer on TikTok, you too can get brand deals that will pay you to promote products.

A brand will choose you for a product promotion if they see that you have a large number of followers with good engagement rates.

How to Grow TikTok Account for Money

So you want to earn money from your TikTok account. There are a few things that you need to do to ensure a good amount of payment. Here are a few things you could do to make your account more capable of getting views and sponsorships.

Related Read: How Much Money Does Tiktok Pay for 1 Million Views

Make Viral Videos

A great way to get more followers on TikTok is by making a viral video. Creating viral videos on TikTok will expose your account to more viewers. It’s a great way to gain organic followers.

There are many ways in which you can make your video go viral. You could make videos on controversial topics, topics that are in trend right now, and even start a trend or challenge yourself.

Once you go viral, your account will undoubtedly be recognized by a few brands. These brands might choose you to endorse their product. If they find you capable of doing the job, you can easily get into a brand deal.

But keep in mind, you need to work very hard to get brand deals and sponsorships. There is no guarantee that the first video you put out on the app will become viral. You need to work hard and put out content regularly. Just because a few videos haven’t gotten enough reach does not mean that you should give up.

Post Regularly

You have to post regularly on the app. Make content, and post tick dogs regularly. That doesn’t mean posting two or three TikTok’s a day. If your audience sees too much of your content, there’s a possibility that they might become tired of you.

Find common ground that works for both your audience and for you. Try to post at least three times a week. Make entertaining content that people enjoy.

But, I don’t focus on quantity over quality.

Related Read: How to Get Unbanned from Tiktok?

Follow Trends

A great way to make a video viral is to follow trends. There are new trends and challenges on TikTok almost every day. If you can get on the trend quick enough, there is a higher possibility of you making a viral video.

If you want to attract more viewers, you should add your twist to the trend or challenge. If you are following a trend, there’s no reason why users or viewers should stick and watch your video to the end.

They already know what’s going to happen. But if you make your version of the trend with your twist, there’s a higher possibility the viewers will like and engage with your content.

Remember, TikTok videos are very short. So it would be best if you grab your viewer’s attention in the first few seconds. Make sure that they don’t skip on you!

Engage Your Audience

Just having a lot of viewers is never going to be enough for you to get a good brand deal. When brands choose a TikTokerfor brand promotion, they look at many things.

After they have checked the number of followers you have, they will check your engagement rate. It means that they will see how frequently your audience interacts with your content.

To increase audience engagement, you need to make quality content. A great way to engage your viewers with your content is by asking or leaving space for your audience to comment.

You will see that many viral videos on TikTok have phrases like “like for part 2” or “comment down below” at the end of the video. That makes the audience more interested in your video; if you have posted quality content, your audience will surely like your TikTok for part 2.

You can also try adding interesting props or fun things in the background of your videos that users can comment on. Sometimes viewers can like something in the background of your videos, like a lamp or wallpaper, and comment underneath your video to know about it.

Focus on your content and also the background to increase your engagement rate.

Buy Followers

When a brand looks into a TikToker account, they look at many things. But the first thing that they look at is the number of followers you have. If you don’t have a lot of followers, a brand will never choose you for brand deals.

If you have a lot of followers, there’s a higher possibility of people seeing the content you post. That is why brands go for influencers who have a large number of followers.

But what to do if you don’t have that many followers? A great way to get more followers on TikTok is by buying followers. There are a lot of sites that allow you to purchase followers on TikTok for some amount of money.

Keep in mind; you shouldn’t trust any website to buy TikTok followers. You have to put in your bank information and account information on these sites. So only choose a website that you know works, and you can trust.

Relying only on the followers you have bought will not be enough. If a brand goes through your followers, they can easily figure out that you have purchased the followers.

Purchased followers usually have weird usernames. They only have a few numbers and random letters after usernames. It’s very easy to recognize them.

Therefore, although you can buy followers to boost your account, you should always try to increase your organic followers. Keep a good balance between the two, and surely you will get a good brand deal.

Few Highest Earning TikTokers

The most successful people on TikTok are primarily young females. The top-earning TikToker made her way to fame by creating short and entertaining dancing videos.

Here is a list of a few of the top-earning tick knockers at the moment.

Addison Rae

Addison Rae has been on the top for quite some while now. She earns about $5 million per year by making TikToks. She was once a competitive dancer.

This TikToker has 76.7 million followers and about 5 billion likes. With the help of her fame by making TikToks, she also branched out and created her own cosmetic company.

Charlie D’amelio

Charlie is just a 16-year-old girl who makes dancing videos on TikTok. She has earned about 4 million dollars by making TikToks.

Similar to Addison, Charlie was also once a competitive dancer. She has 108.6 million and a lot of brand deals as well.

Dixie D’amelio

Dixie and Charlie are sisters. Dixie has an annual income of 2.9 million dollars per year. But, unlike her sister, she doesn’t have that many followers. But she does have a lot of user engagement.

She has gotten a lot of brand deals because of her and her sister’s fame.

Final Words

If you want to use TikTok to earn money, you need first to know how much do people make on TikTok. There are many ways in which you can earn money from the app.

But, you should know that getting payments solely from your views will never be enough. Once you have a lot of followers and user engagement, you need to branch out and try and get a good brand deal. Sponsored posts and brand deals are the main source of income for a TikToker. Once you get famous on the app and have loyal followers, you can use your fan following and brand deals to increase your money-making opportunities.

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