We live in a world where people earn money in places nobody thought about before. TikTok is one such place where you can earn money and entertain a wide range of people at the same time. However, many people do not know much TikTok pays its creators, let alone beginner content creators.
Luckily, the money-making aspect of the platform isn’t secret and has a broad set of metrics that it uses to pay people different amounts. We’ve made a guide detailing how muchTikTok pays with all the rules and criteria you need to keep in mind!
How Do You Get Paid?
Before getting to the payment metrics, we should discuss how you can get paid on TikTok. In general, you can earn money on the platform in two ways:
Brands and Sponsors
You can get paid on TikTok by getting brands and sponsorship deals. If you are a fairly popular creator on TikTok, popular brands will contact you to advertise their products on your page.
Usually, they will provide money in return for the advertisement space; meaning brands offer you the prime chance of earning money outside of internal methods on TikTok. The amount you get from sponsorship deals depends on the brand sponsoring you. So, there is no known metric for how much you get paid from sponsorship deals.
TikTok Creator Fund
Recently, TikTok has started a fund called “The Creator Fund” that pays its most popular creators based on their rankings and views.
To be eligible for this fund, you need to have at least 100K views in the last 30 days. It is still in its early stages, so it doesn’t pay all the creators the money they need. With this fund, many of the platform’s brightest characters can earn a living without worrying about anything else. So, if you are a content creator with 100K views on your videos, you can join the Creator fund and earn money from your videos in general. You don’t have to wait for sponsorship deals or contracts to make money from your videos with a fund like this.
How Much Do You Get Paid?
Now that we have discussed the two primary ways you can make money on TikTok, we can get down to the actual amount and specifics as to how much the platform really pays its creators.
Creator Funding
How much you earn on TikTok depends on several metrics like followers, total views, completion rate, popularity, etc.
When you look at the famous creators getting millions of views on their videos, they are earning hefty sums of money due to the overall payout piling up.
If you are on the Creator fund, you can get anywhere from 0.02 dollars to 0.04 dollars for every thousand views. This amount might seem like nothing at first glance, but it makes a lot of sense if you think about it.
TikTok is a platform where hundreds of millions of users use the app every month, so the number of views you can get is always tremendous. If you got a million views on a video you made, the overall payment would be much higher since all of the individual revenue is compiled into a large sum.
At a ballpark amount, some of the biggest creators on the platform make about 5 to 10 thousand dollars every month due to their large follower base lending them millions upon millions of views.
Sponsorships
Even though payout on the sponsorship deal depends on how much the brand offers, we can offer some insight into how much you can earn. You can earn large sums of money on the platform if you have a huge following because many companies attract advertisement space. Brands will try to hire TikTokers who are connected with a wide range of people and advertise their products.
At the end of the day, it depends on how big you are and how much the brand itself is willing to pay you. However, we can provide an estimate to help guide you in the right direction. After researching the influencer marketing hub, we found out that TikTok content creators can earn anywhere between 200 dollars to 20,000 dollars for a sponsorship. The higher the estimate, the larger the following you will need to attract that estimate.
It also means that you need the engagement necessary to yield the advertisement a success and the brand’s investment fruitful.
Some Things You Should Keep in Mind
After hearing how much you can make on TikTok, you must be hyped to get out there and start earning your dream amount of money! However, there are a few caveats to making a living on this platform.
Predatory Brand Deals
There is no shortage of predatory companies willing to take advantage of you and commit theft of intellectual property on the internet. They will try to rope you in on their devious scheme of false advertisements or fallacious products and scam you of the money you would otherwise get.
These companies work on a fake premise where they will contact you trying to purchase your ad space most of the time. But when you complete the deal, they won’t provide the payment and leave you hanging. Nine times out of ten, they will disappear from the platform, never to be seen again by anyone else. These shady companies employ the same tactics for every single TikTok content creator they target.
The best way to deal with these companies is to reject their offer flat-out and block their profiles if they seem shady to you.
The Issue with the Creator Fund
The problem with the TikTok creator fund is that the payment for your content is extremely low for a thousand views. Most beginner creators struggle to get even a hundred views on their videos, let alone a thousand.
It may be beneficial to prominent creators as they have a massive follower base that can give them the millions of views they need to earn something significant. But the fund ultimately leaves its budding creators in the dust to fend for themselves.
Since the fund is still in its early stages, it cannot provide the fund for every single one of its creators. Even when TikTok had just launched, they had not planned on paying their creators any money. Only recently have they taken an initiative to provide payment for content, but until it reaches a point where paying a creator for their videos becomes the norm, the problem will persist forever.
Final Words
All in all, hoping to earn money on TikTok is a noble pursuit, albeit a long and arduous one. Without patience, you can’t really make enough money to call it a valid income source. However, now you know how much TikTok pays, meaning you have the right directions to head forward without worrying about any of the caveats we mentioned earlier.
Hopefully, our in-depth and insightful guide has helped you gain knowledge on how much TikTok creators get paid and answered your question aptly!