Instagram is undoubtedly one of the most popular and loved social networking sites for marketing and branding, with over 200 million monthly active users. Every day, the users share approximately 1.6 billion likes and 60 million pictures. There’s so much potential and money to be earned on the platform through things like being an influencer, selling your products and services, affiliate marketing, and more. With such immense popularity and great features, people want to become popular in Instagram. They want more followers right away! But the question is — is it possible to become famous on Instagram overnight?
If you’re thinking about saying yes, you’re probably a little more optimistic than others. While becoming Instagram famous overnight isn’t impossible, it’s pretty unlikely. However, top Instagram accounts make it appear so simple as if you can achieve massive popularity overnight.
This, unfortunately, isn’t the case. Unless you’re a mega-celebrity like Jennifer Aniston, who gained 8.6 million Instagram followers on her first day, you’ll have to put in the time and effort to build a successful platform.
In reality, all of the renowned influencers and brands you see today make it appear easy, but they all started at the bottom and worked their way up over time. Overall, it doesn’t matter how long it takes you—what matters is that you work hard to achieve excellent outcomes in terms of your popularity.
There are several ways to strengthen your Instagram growth by following best practices and top strategies employed by the finest Instagrammers, and we’re confident that our ten pro suggestions will help you achieve the Instagram fame you’ve been searching.
1. Pursue Your Passion
When you’re the first starting out on Instagram, it’s crucial to show off your skills. If you are enthusiastic about photography, Instagram may be a perfect place to showcase your breathtakingly gorgeous photographs, and if you are talented at singing, Instagram can be a great platform to showcase your talent. But, first and foremost, you must comprehend your passion. This is a must if you want to produce consistent Instagram content for your followers because we all know that if you don’t have a love for what you’re doing, you won’t be inspired to put in the effort.
You’ll undoubtedly earn Instagram followers if you are good at what you do and sincere in your work. If you aren’t good at anything, on the other hand, you can make fun of your lack of talent or share your journey to accomplish something, your success story, and so on.
2. Do Your Research
Just like any new endeavor, it’s essential to set out sensible and attainable goals. Begin your Instagram renovation by researching your favorite accounts and considering why you like their feeds and what you could improve. Set an aesthetic tone for your Instagram to help you decide what you want to get out of it. This can be accomplished by the use of a certain color scheme (white, pastels, or dark earth tones). People are drawn to accounts that have a consistent aesthetic style. The Preview app is a superb way to try out different posts and improve your grid design.
Look to popular accounts for inspiration, monitoring which hashtags they use, how they interact with their followers, and even how often they post.
3. Optimize Your Bio
Your bio is extremely significant because it’s the first thing that people will see when they visit your Instagram profile. It tells users who you are and what you’re all about. It also lets you add an external link to your Instagram, which is the only point on the site where it can be clicked.
How would consumers know the account belongs to you if it doesn’t include a bio, image captions, a correct username, or a profile image? Although it may seem self-evident, your Instagram bio and image serve as the foundations of your brand identity. Because the link in your bio is the only way to send Instagram traffic to your website, optimizing your account is critical.
If you’re not sure where to connect, try marketing or product pages related to your Instagram account’s unique keywords, hashtags, or campaigns. Of course, it’s OK to link to your homepage, but why not give consumers a seamless transition from your bio to your website? As a result, Instagram link landing sites, which include relevant connections to the last few pieces of content featured on a brand’s feed, and “link in bio” posts, which help guide consumers to those links, have become increasingly popular.
Keep your username as near to your genuine brand name as feasible to make it search-friendly. If your company name is lengthy, shorten it to something that your target audience would remember. Don’t use digits or special characters in your username, and try to keep it consistent with your other social media names.
4. High-Quality Content Is The King
Whatever you post on the Instagram platform must be of high quality. How to become Instagram famous? Your unique work and high-quality content will undoubtedly make you popular on Instagram.
Take amazing photos. That might sound easier said than done, but there are basic steps you can take to enhance your photography. Fill your Instagram feed with high-quality photos that people will want to look at. A thoughtful selection leads to a consistent aesthetic, which will help in attracting a core follower base.
If you want to post images, any image with a low resolution would most likely turn folks off. When it comes to posting images, they must be of great quality and appealing to the eye. You should upload approximately 20 photographs that will attract readers and grow your number of followers.
If you don’t already have high-quality shots, start improving your abilities and learning how to use light and speed to create dramatic and attractive images before publishing them to Instagram. Additionally, you can pick up tips on creating high-quality content from other well-known influencers as well.
5. Use Niche-Specific Hashtags
Hashtags are a fantastic technique to gain Instagram fame. Finding significant pages that begin with popular hashtags and continuing to use them to feature on those big pages can quickly get you thousands of followers.
Tagging well-known pages like Parker, Warby, WestElm, and others and using their products may quickly make you famous. However, you should be aware that different fields require different hashtags. For example, #jewelry, #fashion, and others are popular fashion hashtags. #gethealthy, #eatclean, and #getfit are popular fitness hashtags.
You should also be aware that the optimal number of hashtags to use in a single post is 5-6, though you can use up to 30.
6. Track Your Exposure With Different Hashtags
This one is huge!
Most of us don’t realize that people aren’t only browsing their friends’ profiles but also searching for new cool content.
If you want your posts to be featured in the “top posts” section for specific hashtags, you need to generate massive traction in a short period of time after posting. Typically, your posts can be left up for up to 48 hours. After that, it is contingent on the hashtag and other accounts that use it.
After you’ve posted, check all of your hashtags a few hours later. Did any of these make it to the top posts section?
If you didn’t, you’re probably picking tags that are too broad and popular. To gain traction, try utilizing less popular ones. Even if you don’t use hashtags, you can very much get to “the explore” once your account is big enough (Instagram reads other signs besides hashtags as well).
If you did hit “the explore” with all of the hashtags you used, you should consider incorporating hashtags that are even more popular to reach a larger audience.
Different hashtag combinations perform better in some cases than others. It’s critical to understand your hashtags so you can figure out which ones produce the best results. You won’t be able to improve your Instafame performance unless you know this. So, continue to experiment with hashtags to see which ones work for you and which ones don’t.
It’s not always about popularity as well. Apparently, Instagram’s algorithm is comparable to Google’s, and it considers parameters such as CTR (click-through-rate) and account activity. So, if your material isn’t relevant to a particular hashtag, people aren’t going to click/tap on your post. This tells Instagram that it shouldn’t be in the top posts list.
7. Monitor Your Competitors And Idols
Keep an eye on your competition and see what they’re up to become popular in Instagram so you can stay on top of what’s trending in your area and how you may expand your content to match current platform trends. This is significant for a variety of reasons.
To begin, it’s a good idea to learn about their experience. How do they communicate with their fans (could you enhance this)? What are the most popular types of posts? Etc.
Next, rather than fighting for followers, it’s best to make friends with and collaborate with your competitors. We always recommend connecting with your competitors and, if possible, exchanging shoutouts.
Finally, it would help if you also kept an eye on accounts you’d like to resemble in the future so you may learn some of their best practices and replicate their style with your own touch.
Don’t take it personally if you want to communicate with specific idols or competitors but can’t seem to gain their attention. We’re all human beings with only 24 hours in a day. They’re probably simply overwhelmed by all that’s going on in their social media feeds.
However, you may include them in the captions of your posts on occasion. They might respond by making a comment if they notice that. Your post has a better probability of being put into the explore feed if this is the case. A comment from an account with a large number of followers is highly valued.
8. Focus On Engagement
Allowing your followers to get to know you (or at least a version of you) is what engagement is all about. In the Instagram caption, consider narrating a story or experience. When you’re commenting on something you like on another account’s post, try to personalize it so it doesn’t come off as spam.
Engage with the people around you with geotags and specific hashtags, as they may be interested in your posts when you’re sharing from that place. The frequency with which you post is also important. It’s best to figure out what works best for you and when your followers are most engaged — we recommend posting at least once a day.
In order to draw attention to your profile, follow accounts that you admire and that share content complementary to yours. Follow some of their followers as well.
9. Host A Giveaway
People love free stuff, and if you give away something useful to your followers that is niche-specific, you’ll likely gain a lot of new followers and engagement as a result of the giveaway.
People should be needed to do 2-3 things in order to gain entries, such as follow your account, like your post, and tag one or two friends in the comments. It’s like an ultra-boost to your followers and engagement, especially when you choose a desirable prize.
You can also collaborate with other similar accounts to benefit from their audience and boost your results even more. You don’t want to run these all of the time because they’re a special feature, but they’re great for giving yourself a boost and making your fans happy now and again.
Always acknowledge the winner so that others know you’re serious, and even urge the winner to generate some material that you can later share on Instagram for even better results.
10. Keep In Mind What Not To Do
Don’t buy followers, don’t spam, and don’t copy other people’s content. Followers will come if you stay true to your own sense of style and personality.
Unfortunately, there is no one-size-fits-all formula to become popular in Instagram, but there are a number of tactics you can employ to help you develop Instagram popularity and, perhaps, one day achieve your goal of becoming Instagram famous.
The key is to utilize hashtags intelligently and use the other tips to optimize your content; if you provide something that people want and reflect your personality, image, and heart, you’re bound to be a success!