You’ve made a great playlist, and you’re really excited about it! But you want other music lovers to listen to it, right?
Today, whether you’re an artist, a band, or a production studio, growing your popularity on DSPs (Digital Streaming Platforms), such as Spotify, has become a vital step to even consider a career in the music industry. Spotify is a global sensation now, and the platform allows users to create incredible playlists that can be heard by the entire world. So, having a strong fan base on the platform can be extremely beneficial to your success as an indie artist.
However, the world of Spotify is still shrouded in mystery, and many artists are struggling to figure out how to garner more plays and grow their fanbase.
Long story short, there is no magic formula that can guarantee you overnight success on Spotify. There are, however, a few strategies you may employ to ensure that your music reaches as many people as possible. For this reason, our team of experts conducted some research and identified how to expand your Spotify followers for long-term success. Here are our top suggestions to boost your streams and finally stand out from the crowd:
1. Spotify For Artists
If you want to get the most out of Spotify, you’ll need to claim your profile through Spotify For Artists. This allows you to personalize your Spotify artist page with photographs, a bio, and future gigs. It also provides you with access to a variety of tools that you wouldn’t have otherwise. This includes the opportunity to contribute to playlists and access analytic tools that show you how many Spotify plays you’ve received, where they’re coming from, and much more.
It also adds a blue “Verified Artist” tick to your Spotify profile, giving it an extra layer of validity.
2. Submit Your Music To Playlist Curators
Playlists play a key role in raising the amount of Spotify streams your song receives. In the next three sections, we’ll look at three different methods to use playlists to your benefit.
The first is to have your song included in one of Spotify’s official curated playlists. If you submit a song seven days before its release, it’ll be considered for the Spotify for Artists platform. The best way to learn more about this procedure is directly from Spotify.
When submitting your music, keep in mind that you will be competing against hundreds of thousands of other tracks. As a result, getting your song on these playlists may be quite tough. That being said, there’s no way you’ll have it placed if you don’t submit it at all. So, rather than doing nothing, it’s preferable to submit and hope for the best.
3. Approach Independent Playlist Curators
The next best thing to having your music published on an official Spotify playlist is having it featured in a popular indie playlist. Spotify allows anyone to make playlists, which means hundreds of independent curators are looking for new music every day.
Some services function as mediators, linking artists with curators, such as SubmitHub, Daily Playlists, and Playlist Push. However, finding out who the prominent curators in your field are and how they prefer to be contacted is an even more effective strategy.
Although it can take a long time and a lot of effort to gather your music into a playlist, it can be well worthwhile once you do. As a result, addressing independent playlist curators is likely one of the most successful approaches to increase Spotify play counts.
4. Create Your Own Playlists
Creating your own Spotify playlists allows you to collect all of your favorite songs in one place. It’s also possible to pin it to your home page. It’s a great way to show off your skills while also bringing your community together.
You can also make playlists based on your mood or certain themes, with songs from bands and musicians who inspire you included (and add a few of your own songs to them too). Don’t go overboard with personal tunes; the goal is to be authentic while sharing your musical universe with your followers and prospective future listeners.
Another trick is to create a playlist with the help of other musicians. This will expose your playlist (and your songs) to a wider audience, resulting in more fans and streams.
It’s critical to keep these playlists updated with new music regularly. Then, each time you make a change, your subscribers will be notified. This method also encourages your listeners to look at your profile, which helps to increase the number of visitors and, as a result, the number of streams.
5. Take Advantage of Spotify Ad Studio
Individuals and organizations can use it to create audio advertising that is 30 seconds long or shorter. They’re heard by Spotify customers during commercial breaks in between tracks. Each advertisement also includes a clickable graphic that takes you to the URL of your choice. This new feature allows you to accurately measure the flow and growth of your streams, as well as target new listeners based on their location, demographics, and listening preferences.
The downside of this tool is that it can be somewhat costly to get started since their current minimum budget for a marketing campaign is $250. However, if you have money to spend on commercials, this could be the best place to do it.
If you want to learn more about Spotify’s Ad Studio, they have a number of materials that explain how to get the most out of the tools they provide.
6. Plan Your Campaign And Don’t Forget To Promote It
The greatest method to gain new followers and listeners is to promote your playlists as much as possible on social media, while also gaining inspiration from what’s happening around the world. Plan ahead of time how you’ll promote and plug your playlist, and experiment with a variety of methods to gain new followers.
The follow-for-follow method is one approach to interact with other curators while also ensuring that your playlist ideas haven’t already been exploited, but there are lots of other choices to consider.
7. Integrate Spotify Plug-ins Into Your Communications
Your admirers may access and listen to your music immediately thanks to the integration of Spotify players and the “subscribe” button. When someone subscribes to your Spotify account, they become an instant fan of your music and can follow all of your actions on the platform. In fact, Spotify will notify your followers when you release new music or perform in their area. It can be used on any HTML-enabled website. A 30-second preview of your tune will be available to non-Spotify subscribers. It’s a simple approach to increase your exposure and stream count.
8. Include It On Your Website
In addition to social media tools, Spotify also offers a number of tools you can utilize to get more plays from your website.
The first feature worth mentioning is the option to embed a song, album, or playlist onto your site. This enables Spotify subscribers to listen to your music directly from your website. Even if they don’t have Spotify, they’ll be able to listen to a thirty-second sample of the music and join up to listen to the entire album. You may also use the Spotify Play Button Generator to gain more control over the design of your buttons.
Similarly, Spotify has a Follow Button Generator that allows you to make a button for your website that enables followers to follow your Spotify account easily.
If you’re not going to include a play button on your website, at the very least include a follow button or some other obvious link to your Spotify profile. Fans won’t know where to listen to your music if you don’t tell them, and you’ll miss out on potential streams.
9. Release Content Consistently
In today’s music industry, Content is the king. In fact, it is one of the keys to gaining more Spotify plays. People might easily become bored and forget about an artist if there is no new music to keep them interested. Because of this, you’re better off releasing a number of singles over several months, rather than an entire album all at once.
Not only does this give fans a reason to keep checking you out, but it can also play into your chances of getting on playlists and allow you to create PR campaigns surrounding each release.
10. Utilize Pre-Saving
Pre-saving is Spotify’s version of pre-ordering songs. Although it may seem irrelevant at first, it plays a big role in helping you get more streams.
The more fans who play your music or save it to their library as soon as it’s released, the better the song does in Spotify’s algorithms. When a fan pre-saves a song, it is automatically added to their library as it is released, encouraging them to listen to it right away. This greatly increases the likelihood of your song being included in playlists or on radio stations.
However, the tricky part is getting fans to pre-save your music before it’s out. The best way to do this is to start planning a campaign for it far in advance of its release date. It’s even better if you can offer people a prize for pre-saving the song, such as a chance to win a contest. There are various platforms, such as Show.co, that make this easier to set up.
11. Forget About Crappy Playlist
There are a lot of folks out there running total crap playlists, some of which are called after soundtracks, implying that the listeners are primarily passive. They’re even worse when it comes to playlists with fake streams. Keep the following in mind when it comes to playlists: You only want to be on playlists with real listeners and followers. These are usually smaller playlists with a larger dedicated fanbase.
Lists for your music can help you attract new fans, saves, and streams. Low saves and a high skip rate are the results of lists that don’t fit your vibe. This disables Spotify’s algorithms and eliminates your chances of earning a larger editorial position.
Using a tool like Playlist Push helps develop positive statistics (repeated streams/saves) for your song and profile by delivering it to curators with genuine listeners. The curators we work with are rigorously verified and monitored on a daily basis for active engagement.
12. Put Your Best Songs Upfront
Put a selection of the best songs at the top of the list. A song in the first position on a popular playlist might receive up to 75% more plays than a song in the second position. The majority of people listen to the first song on the playlist to get a taste of it, and if they like it, they stick around.
They depart if they don’t like it.
Make the first song of the playlist your introduction, and make it count. This holds true for the next ten or more songs on your playlist as well. Carefully select these songs, paying attention to how they flow from one to the next. You should try to keep the music that excites you in those top slots at all times.
Organize the top of your list as if it’s the best mixtape you’ve ever made, and you’ll attract and retain new listeners while enticing current ones to return for more. Slide new releases up toward the top of your lists on a regular basis and try to add a completely fresh sequence of music to the top every six months or so.
13. Be Patient
As we’ve already mentioned, there’s no secret that will guarantee you get more plays on Spotify, Apple Music, or any other streaming service. As with any other part of the music industry, the most you can do is take the best approach possible and wait to see what happens.
It takes time to develop a fan following on any medium. However, if you’re consistent and devoted with what you release and follow the procedures outlined in this book, you’ll notice a gradual improvement.
The most important thing is to stay patient and not give up in the early stages of your music career.