In just five years, TikTok has ascended to become the world’s 6th most popular social networking app, surpassing Snapchat, Pinterest, and Twitter. Its promising engagement rates have led to TikTok’s rapidly growing popularity among marketers. It offers brands a new platform to express themselves creatively, engage a broader audience, and establish a devoted consumer base. TikTok has the potential to be a powerful tool for establishing a market presence. But first, you need to get more eyes on your videos. So, how do you go about doing that?
Well, as a TikTok user, you might be concerned about your account if you’re failing to obtain many likes or views. Let’s be honest about this. With escalating competition on TikTok, getting more views and likes on videos is becoming increasingly challenging. TikTok views and likes, like any other social media platform, are currently quite important. They serve as evidence of the social acceptability of your work and help you build a fan base. While everyone is probably trying to figure out how to generate more TikTok views and likes, we’ve cracked the secret.
Understand the Algorithm
It’s truly frustrating for the marketers if they don’t understand TikTok’s algorithm and how it differs from that of Instagram or Facebook. The number of individuals who will view the post is regulated by an algorithm on TikTok. Understanding how the algorithm works and adapting posts to fit into it is the key to gaining more views and likes.
“Watch time” is everything!
TikTok’s algorithm evaluates your content based on how long people watch it before swiping to the next one, which can be seen in your TikTok Analytics. The longer your video can retain the audience’s attention, the more the algorithm will think that it’s entertaining enough to be pushed to the “For You” page.
That being said, let’s move to the main discussion on how to actually increase your views and likes on TikTok……
Optimize Your Profile
Your profile reflects who you really are. So, the first step to kickstart your TikTok journey is to come up with a catchy, relatable, and memorable username. Avoid usernames that are difficult to pronounce. You can also use your real name so that people will be able to recognize you.
Here are a few more pointers to consider when designing your TikTok profile:
- Complete your profile with an eye-catching profile picture to make it stand out.
- Link your other social media accounts (Facebook, Instagram, Youtube, etc.) to share your videos on more platforms.
- Make your profile public so that others may find you, look at your profile, and watch your videos.
Create a Niche With Unique Content
Your TikTok followers will be able to distinguish who you are and what you offer if you develop a specialization. This is in fact the most efficient technique to keep your audience interested in your content and encourage them to watch more of it. Likewise, videos that go viral on TikTok are frequently full of fresh ideas or twists that audiences like watching.
Whether it’s makeup tutorials, English language lessons, or stand-up comedy performances, the more engaging and refreshing your content is, the more likely it is to be popular.
Add Hashtags To Target Your Niche
TikTok allows one hundred characters in the caption space. Wouldyouliketowaste it? Then do not include a single hashtag and watch as your video fails to get any views at all.
Hashtags enable you to be discovered and visible across the “discover” tab. Furthermore, it connects your video and draws attention to it from those most likely to enjoy it. As a result, you’ll need to be creative with hashtags and remember a few key points:
- Use the “discover” option to find trending hashtags. Pick one and add it to your video description.
- Avoid hashtags that are completely generic and often used. The most prevalent one of these is “#foryou.
- Experiment. Use both broad tags like #food, and particular ones like #chocochipicecream.
Create Shorter Videos
Since TikTok’s algorithm considers watch time, shorter videos are recommended because people are more likely to watch them all the way through. However, this definitely doesn’t imply that you should make low-quality, no-value videos that aren’t entertaining. Rather, if your message can be communicated more effectively without dragging out the video, do so.
Maintain a Video Format
Engaging TikTok videos usually have a beginning, middle, and ending; or stick to a popular format. You can divide your videos into series or portions if you’re focusing on a specific topic. This will stimulate your audiences’ interest and offer them a cause to watch your subsequent videos.
Tell a Story
The more stories you have, the more readily you’ll be able to persuade people. TikTok only allows you to share 15 seconds of video. This shouldn’t be an issue if you’re a great storyteller. You’ll be able to transmit your message in those 15 Seconds easily. Try to be on Point and pre-plan things. Make a script and a list of the body moments you are going to perform during the video.
Make your videos concise and amusing. The majority of people use the Internet solely for the purpose of recreation or information. You’re reading this article because you want to learn more about how to become popular on TikTok, whereas someone viewing Funny Cat Videos right now is more interested in getting entertainment. That’s the whole concept behind why the Internet is still working.
Take On Trends
Hopping on trends, popular jokes, and challenges is another way to gain popularity on TikTok. You must have watched Pepsi’s #ThatsWhatILike challenge in 2020, haven’t you? That challenge honestly encouraged people to do what they enjoy regardless of what others think. Likewise, Pepsi’s fans responded by posting videos of themselves dancing in their pajamas, singing a Britney Spears’ song in a supermarket, and entertaining themselves in their cars.
As the app is so filled with content, adding video on a regular basis will definitely enhance your chances of earning more views and likes. For your profile to reach more users, post content consistently and frequently. We recommend setting a plan or timetable for videos, as well as brainstorming ideas for your future uploads. Even one solid day of shooting and editing a batch of videos to be posted on a daily or weekly basis can go a long way toward developing a dedicated and engaged audience.
In fact, this is the advice of the influencers for new creators to keep on posting even if their first few videos don’t garner a lot of views. Treat your TikTok account as an investment and commit to improving your content. You will surely reap the benefits in the future.
Share Your Posts on Other Platforms
Every TikTok video you make should be shared on your other social media profiles. Make it a point to include it in your own stories. Include a link to your TikTok profile in your Instagram bio so that more followers can watch it.
Don’t forget to post it on Facebook and Pinterest. You might be wondering why we’re asking you to upload it to Pinterest right now! Well, TikTok videos are extremely popular on Pinterest and you can gain even more TikTok likes there.
Continue Your Research
This is the most important yet the most difficult part of your marketing strategy. As you continue to upload more content, you’ll see that some of them have tasted the sweet taste of fame, while others remain lost in the crowd.
Use what you’ve learned from TikTok. It’ll assist you in determining what form of content works best and receives the maximum traffic. Furthermore, researching your target audience might assist you in creating content that is tailored to their preferences. This analysis can contain information such as their age group, gender identity, and so on.
However, these insights or analytics are only available in TikTok’s pro accounts. So, once you’ve amassed a large enough following, you should switch your account type to “pro.” You may also consider trying TikTok ads at that stage.
It’s All About Engagement
Your TikTok follower count doesn’t really help attract a crowd to your content. The real magic is in the engagement. TikTok’s algorithm rewards how well users interact with your content – liking, commenting, watching until the end, or watching numerous times. To retain viewers, spark their interest in the first few seconds and add more value to keep viewers watching.
Get On The TikTok Clock!
Though once a mystery, the TikTok algorithm is becoming more transparent. And another good news is that anyone can become a TikTok celebrity. All you have to do is be a little strategic, embrace your uniqueness, and have fun with it. Even the biggest TikTok stars have had videos that flop, so don’t let this discourage you.
Like everything else, TikTok requires practice. Following the above recommendations will assist your brand in creating content that attracts loyal followers who are more likely to convert to join your owned audience. If you enjoyed these suggestions, then do keep coming back to our website for more such content!
Remember! What works for someone else may not work for you. So, let trial and error be your best friend on the path to TikTok success. We’d certainly love to see you as the next best TikTok influencer, elevating the game to new heights!!!