Ever since its inception, TikTok has become quite a sensation. The platform is on another level when you compare it with other video-based social media. There are more than 1 billion active users per month, which is not a small deal.
Thanks to this vast user base, brands are taking good advantage of the platform. Loads are seeing massive success after marketing on TikTok. And so could you! Knowing how to use TikTok for event marketing and integrating it as your tool can make you see massive growth in your campaigns.
Well, you just came to the right place for that! After going through this in-depth guide, you will get to know all you should know regarding TikTok and how to properly use it as an event marketing tool. We will also fill you in regarding all of the tactics that different brands are following to gain success and growth.
Why TikTok for Event Marketing?
As someone looking to retrieve exceptional results, you really can not avoid TikTok marketing. It is an excellent tool for promoting products, services, and, most importantly, events.
But that is not all! There are loads of other reasons you should primarily focus on TikTok to see growth in your campaign. Among all of them, these are the main highlights:
More Organic Reach
One of the reasons to select TikTok for marketing your even is that it will give you considerable organic reach. Brands are getting millions of views, likes, comments, and shares. It will be pretty easy to gain exposure and boom your visibility rate among the millions of active users with the right tactics.
Does Not Require Tons of Followers
You can reach millions of people with just a single shot, even if you are relatively new to TikTok. Unlike the other platforms, you will not need millions of followers, nor do you need to work that hard just to increase awareness regarding your event.
Unlike other social platforms, you will not face many limitations when you opt to market your event on TikTok. In fact, TikTok aids in marketing the campaign and making it visible to loads of the right audience. All you need to do is make the right content that is catered for your targeted audience.
Amped Up Algorithm
In comparison, the algorithm of TikTok is pretty advanced. It can make your content reach more audiences in a short amount of time. How so? For most cases, your post will usually stay on the top for an hour or so.
But on TikTok, the shelf life is 90 days. That means you can find your content getting to the trendy spot and getting a lot of attention when you expect it the least.
Wide Variety of Users
A while back, TikTok had a craze of just youngsters. But now, it has users that are from different age groups. Thanks to such a variety, it is the perfect place to boost up the reach and growth of campaigns.
Effective Tactics That You Should Follow for Event Marketing on TikTok
In order to get the most out of TikTok, you need to implement a couple of strategies for your event marketing. And here is the list of tactics that different brands saw a huge success with:
1. Make the Most Out of Viral Trends
We have said it before, and we will say it again; TikTok is a place where viral trends start. And if you want to reach more audiences in a short amount of time, you should make the most out of these trends. In fact, these viral trends should be your hotbed if you want to reach a large number of audiences instantly.
Once you learn how to promote your event properly as a trend grows, you can make it appear on loads of feeds. And when your event reaches a large number of audiences, it will be on everyone’s mind.
However, you should factor in that trends come and go on TikTok in the blink of an eye. So, you should be active on the platform and hop into the trends as early as possible. But do not just make random content that is not relevant to the trend in order to gain reach.
Instead, do thorough research on the trend and craft a campaign that goes with the trend completely. That will let you gain a large number of views and make your message clearly heard by a large number of users.
Another thing that should be in your mind while hopping onto the trend is not making your content sound too promotional. You should focus on offering value and entertainment instead. That will enhance the growth and make more users interact with your campaign.
2. Collab with Influencers
Yes, like any other social platform, there are tons of influencers on TikTok. These influencers are considered to be the trend settlers as they have way too much reach and followers. But that is a good thing. You can take the help of these influencers to make your campaign look more legitimate.
When you collaborate with influencers, you will ensure a broader reach of your campaign. Also, the right influencer can make the audience confident enough to just click the BUY now button after seeing something that they are promoting. So, if you can choose the right one, your sales will go up like crazy.
For that reason, it is pretty important to get to the right influencer to promote your campaign. Do your research and find out the ones that are creating similar content. Also, consider how much of a reach they have on the audience. The more the popularity, the better.
Once you pick the right influencer, your event can reach millions of people in just hours. Sometimes, it might even take less than an hour. As a result, many big brands consider collaborating with influencers the greatest marketing tool. It can speed up the promotion and surely get you the desired result.
3. Consider Running Hashtag Challenges
Hashtags are one of the most powerful marketing tools that TikTok has to bring to the table. And the platform has made it achieve superpowers after announcing the hashtag challenge feature.
A good hashtag contest can amp up the reach of your campaign substantially and allow you to get a lot of attention on your promotion.
You can also try to run hashtag challenges with incentives. For example, you can offer discounts on the tickets for the first 100 users that will take part in the hashtag challenge. Also, you can slide in an exclusive offer for the users that will attempt your contest.
By putting incentives on the table, you will attract more and more users to the challenge. That will allow your campaign to get a massive amount of attention and drive a lot of sales.
Hashtag challenges can also build an influential effect on significant audiences. It will encourage them to create impulsive and snappy content that you can use to promote your campaign further. However, you will not receive the results out of the hashtag contest if you can not design an intriguing challenge.
4. Target the Right Audiences
Even though targeting the right set of users should be your first order of business when it comes to running a successful event campaign, we saved it for a while. Why? Well, there is a lot of important things to talk about regarding this topic. That said, TikTok has a vast number of users, and it is growing day by day.
The user base is primarily youngsters, but there are millennials, parents, and grandparents on the platform. About 41 percent of the total user on the platform is within the age range of 16 to 24. In other words, a good chunk of users is Gen Zs. As you are planning to promote an event, you should focus on these users the most.
However, that does not mean that you should forget about the other users. There is a high chance that the millennials and older users might find your event attractive. So, it will be better to post content that will cater to them too
That said, you should also put in the time to research the location and interest of your targeted audience. This information will go a long way when it comes to getting the desired outcome from your even promotions.
5. Encourage Engagement
TikTok is a place where users engage a lot. However, the users will not just engage with any content. It needs to be compelling enough and should encourage engagement. And a high engagement rate can ensure that your campaign reaches a wide range of audiences in a short amount of time.
Nonetheless, hashtag challenges are not the only way to make your audience engage with your campaign. You can also ask your followers to create event content, which you can use if they tag your handle.
When loads of your followers get into creating content for your event, eventually, their friends and their followers will get on the train, which is sometimes not possible even with proper ads. And once you can make your audience engage more with your content, you can be sure to see a massive amount of growth.
Furthermore, when you encourage engagement and get a good result out of it, you will even see a massive organic reach. Over time, the potential of your event is seen by a large number of users will be pretty high.
6. Repost User-Generated Content
One of the easiest ways to keep your TikTok fresh and updated is by reposting user-generated content. And as you know by now, it is only possible to get a load of user-generated content by encouraging engagement on your event.
Reposting also enhances the legitimacy and authenticity of the event. So, there is really no reason not to repost user-generated videos.
7. Display TikTok Social Wall While the Event Takes Place
When your event does go live, you can get the post-engagement rate up by displaying the event on the TikTok Social wall. This will allow you to eliminate the significant obstacle many event organizers face, which is audience engagement during the events.
Furthermore, you will show the users that did not make it to the event what they have missed. As a result, the chances of you getting more engagement during the next event will remain high. And you will not even have to work that hard next time just to get a lot of crazes to revolve around your future events.
As you can see, learning how to use TikTok for event marketing is far easier than most people make them out to be. You just need to know where to start where to head towards. And we have covered both of that in this in-depth guide. So, what is keeping you waiting? Make your event achieve the success that you dream of!