If you did not know this yet, Twitter is home to more than 330 million active users. People often consider it the microblog of all platforms, which allows users to publish short and quick updates. Twitter users come to the platform every day to stay up to date. Many even use it as a means of entertainment.
All of these make the platform perfect for promotions. However, if you do not know how to use Twitter for business effectively, you will not be capable of getting much out of it. You can not just implement any strategy and expect high growth out of it.
Additionally, if you do not have any idea regarding how Twitter for business works, you will not be capable of acting smart and staying ahead of the competition. That is where this guide steps in. We will fill you in regarding each of the bits you need to get started and do well on Twitter. So, let us get into it!
How to Use Twitter for Business?
We will spill out the effective strategies that different brands follow to get a high reach and get substantial growth. But before that, we would like to make sure that you know how to use Twitter for Business.
Build a Profile That Will Stand Out
First and foremost, you need to work on creating a highly attractive profile. The last thing that you would want is users clicking away after finding your account bland and less appealing. That will potentially make you lose your audience and potential customers.
That said, you should select a profile picture that represents your brand the most. Most of the brands will use their logo. And we would advise on doing the same thing as it actually works. But do make sure that the logo looks professional and compelling at the same time.
Next, you need to work on the banner. This is the part where you will need to put more than just a logo. It can be your slogan or a short sentence that states all of the things that you are focusing on as a brand. Get creative and use your imagination to make your profile stand out the most from the competition.
After that, work on the Twitter handle. But the thing is, there are just loads of users on this platform. So, there is a high chance that another user might already have taken the handle you plan to use. In this case, you need to rely on CTA. Add it at the very beginning.
For example, the @SocialKingo handle might not be up for grabs. In this case, you would need to get a bit creative. You can use @ChooseUpTopSocial or @GetUpTopSocial as your handle.
Do not place generic CTA on your handle no matter what you do. Also, avoid numbers. That will make your handle seem generic as well.
Add Value with Each of Your Content
As a brand, adding value to each content that you post on Twitter is pretty essential. You should always factor in the personas of your buyers. Why? The key to creating successful inbound content is to make your followers feel like you are speaking to your readers directly.
That said, it will be better to ask yourself a couple of things before posting a tweet. Ask whether your content shares an idea or is for educating your audience. Also, consider whether you are posting just to entertain your audience or not. Factor these in and post your content accordingly.
Now, you might wonder what you will get after making your readers feel like you are speaking to them directly. Well, it will allow you to make direct connections with your audience. It will also open the doors for engagement and spark a lot of conversation regarding your post or tweet.
Get Creative with Your Tweets
In Twitter, there is a character limit for the posts. The character limit for each of the posts is 280. Now that is not a lot of characters to work with. So, in order to convey your message, you need to get creative with your tweets. Instead of creating long captions and blocks of texts, get more specific.
On that note, adding multimedia to your tweets can help you stand out from other businesses. In fact, a survey showed that when tweets have images attached, they are 150 percent more likely to get more retweets. So, instead of posting bland tweets, mix up your content with media.
That said, nobody wants to see the same text, link, images, and CTA appear on their feed appear multiple times on their feed. For that reason, you should not really post the same thing over and over again unless it is a throwback.
Talking of which, you should not also tweet throwbacks that often. That will make your profile look bland and less interactive. There are other ways of getting more value to your profile. Try out Twitter chats. If possible, hold chats once every month.
Optimize Your Content
Adding value to your content will not get you that far if you want to get high growth in your business. You should also focus on optimizing your content. There are loads of strategies that you can follow to optimize your content. But among all, using the right hashtags will go a long way.
Hashtags are one of the common and easy ways to ensure that your content gets a high reach. But that does not mean that you should use way too many hashtags on your posts. Too many of them can make your business seem spammy and make you seem like a try-hard.
Instead, stick with one or two hashtags per tweet. It is the sweet spot for marketing on Twitter. But do make sure that your hashtags are relevant to the content you are tweeting about. If they are not relevant, you will be basically trying to force your content to reach an audience that is not meant for the content.
We would also put a big emphasis on researching the hashtags. That will allow you to find out the most suitable hashtag for your content. As a result, you will get more eyes on your tweets, and your content will reach a higher audience in a short amount of time.
Engage with Your Audience
When it comes to engaging with your audience, you must figure out how many tweets you should post a day. About 92 percent of the brands will tweet more than twice a day. Others will tweet more than that. But it is essential to understand that you should not clog the follower’s feed with your tweets.
Your audience will not like it when all they see is your tweet on their feed. They are not on Twitter just to listen to all about what your brand has to say. So, experiment with the number of tweets and try to find the right balance of engagement and tweet count by trial and error.
The same thing goes for the timing. Finding out the right time to tweet can be a bit difficult. You would need to experiment a bit and check when most of your audience remains active. And when you find out the right time, you can substantially amp up the overall engagement rate.
Furthermore, you can start up hashtag challenges to increase the engagement rate. When users take part in these challenges, you will notice a lot of interactions and see a high amount of growth. Also, respond to the comments and value the opinion of your audience. This will go a long way in terms of increasing engagement.
Monitor Your Brand
Want to create the type of content that your followers actually like? You should start listening to them! Also, when you start listening to your brand, you will be capable of coming up with new ideas based on the industry trends. It will improve the overall customer experience and allow you to interact with them directly.
Measure the Results
Not all of the strategies are going to work the same way. Some will work better, while some will not offer not a lot of growth. So, it is pretty vital to experiment with the strategies and find out the one that works the most for you.
That said, when you lay out the goals and objectives properly, measuring the results becomes easy for you. Having goals will also help you to understand if a strategy is actually working or not. And it will surely help you get the right amount of reach and growth.
If you want to monitor your results on Twitter, you can go to Twitter analytics. You will find it on the drop-down menu that pops up when you click on your profile.
On that note, we would recommend focusing more on the other things other than vanity metrics. Vanity metrics will often look good on paper. But they are basically stating the follower count and impressions, which will not really help you a lot when it comes to achieving your business goals.
It is also pretty essential to mow how many people interacted with the tweets you post on the platform. If you do not have a fair reading of the engagement rate, you will not know whether all of your audience is finding the tweets or not. And that will not make you improvise and switch to a different strategy.
Use Twitter Tools
As we have mentioned, different businesses will post multiple times a day. However, you might not really have the time to sit in front of the screen throughout the whole and wait for the perfect moment to tweet. That is precisely where the Twitter tools come into play.
You can use them to create scheduled posts. And such tools can save you from clicking tweets about 30 times a week. Some of the tools will also allow you to post your content to other social platforms. That can make it easier to run promotion campaigns.
Venture into Paid Growth
We must admit, getting high traffic and quick growth when you are just starting your Twitter adventure can be pretty tough. You will need to dedicate a lot of your time and put in the effort to stand out from the competitors. And if you want a shortcut, you can venture into paid growth.
The good news is that we offer in-house promotional services. Starting from followers to retweets to likes, we offer them all. And unlike the other similar service providers, we do not use bots. As a result, you will be paying for a growth that will be much similar to organic growth.
Furthermore, you can opt for Twitter ads. At its core, these ads will show your tweets to the users that are not following your account. Twitter will put out these promoted tweets every day throughout a campaign. And it will target a specific type of audience that you want to reach. Eventually, you will see a good amount of growth.
How to Effectively Market on Twitter
Twitter is a place where tons of other brands compete to grab the audience. For having such a high competitor, regular strategies do not really work to create a brand image. You need to get a bit creative and improvise a bit. And in that case, these tips will surely take you a long way:
Research Your Competiton
First and foremost, you should put in the time to research who you are competing against. And you will not even have to go out of the box just to do that. Twitter has its own search bar, where you can search for the competitors and get to know all about them.
Simply search for the same niche that you are operating on, and you will get to see a lot of other brands trying to grab the same audience as you. Gather information regarding the tactics they are using and how much of a success they are getting after following those specific tactics.
While researching, ask yourself if there is anything they are doing that you should implement as well. Also, is your customer service better or worse than them? Asking these questions will allow you to modify your tactic, which will surely help you to gain a good amount of growth and drive a lot of sales.
Research Best Practices
Researching about the competition is half the work. You should also continuously be on the lookout for best practices. Twitter goes through many updates, and the algorithm sees a lot of change in each of those updates. So, the best practices need modifications as well. For that reason, it is a wise idea to always keep an eye out.
Audit Your Business Account
Yes, Twitter is a great marketing tool. But you will not be getting the most out of it without staying organized. Even when dealing with a full-proof strategy, you should not take auditing lightly. Do it from time to time and keep everything organized.
Identify Your Audience
In each aspect of marketing, you should factor in your business personas. You should have an accurate description of your personas in mind when you are creating content or forming a strategy.
Ask yourself, who are you actually trying to reach? What things are they interested in, is it text or video content? Maybe images? Will your audience be interested in something that you are planning to do?
Learning how to use Twitter for business can make you drive a lot of sales and make your brand grow in a short amount of time. And because Twitter is an excellent source for free marketing, you can make your brand stand out from others without spending any money at all. Just keep the things we have discussed in your mind!