Almost everyone is trying to make a career out of TikTok nowadays. But to make a living off of this app, you have first to gain many followers. And to gain a lot of followers, you have to create engaging content.
One of the main ways to attract user attention is by using catchy and trending hashtags. These hashtags again are related to the content that you are making. But, how will you know what hashtags to use on TikTok? Not all of the hashtags are trending at all times.
Also, what kind of hashtags will attract the most amount of viewers? Let’s find out.
What Are TikTok Hashtags?
If you’ve been on social media for even a minute, you probably know what the hashtag is. But if you don’t, it is a “#” symbol followed by phrases, numbers, or catchy words. For example, you are posting a picture on Halloween in your costume, you can add #halloween underneath your image. That is a way of categorizing content for easier social media algorithm allocation.
In TikTok, content creators use hashtags to help users find videos faster. This hashtag, in a way, labels TikTok so that people can understand what it’s about. Also, if a user searches the hashtag, the video will pop up faster on their page.
Hashtags also help your videos pop up more often on the discover page. Some people follow hashtags. So, if a few sets of users follow the hashtag that you have added to your TikTok, your views will go up. The people who follow the hashtag will also see your videos besides your followers.
Why Do People Use TikTok Hashtags?
Creators use hashtags to expand their viewers. Your followers will, by default, be exposed to the content you are posting. But what about the people that don’t follow you? When you add a hashtag underneath your TikTok, your videos will pop up on people’s pages if they search the hashtag.
Adding a hashtag will also help the TikTok algorithm decide a better set of viewers for your content. It will make your content more approachable to viewers interested in the type of TikToks that you post.
Selecting the Hashtag
There are no limitations on what kind of hashtags you can use with your video. You can write almost anything and add the # symbol in front to make a hashtag. But that won’t get you trending. You need to know how to select the perfect hashtag for your content.
Content Related Hashtags
This is the most basic concept. You will make a hashtag based on the type of content you are making. So, for example, if I am making ASMR videos, I will put down “#asmr” underneath the content. That will help navigate users looking for ASMR content towards the video.
Try and put down as many hashtags as you can, related to the videos you are making. The more hashtags, the better. But remember, everything has its limit. So don’t overcrowd the tags. Add about 8 to 9 tags, and at least one will surely get you the views you want.
Influencers and creators put down the location that they are based in as their hashtags. It helps people around the source of the content find TikTok faster. People love seeing location-based videos and content. So, often users will be attracted to a TikTok that has their hometown as a hashtag underneath it.
Because the app is available in more than 200 countries, you can reach people from all around the world. So, even if you are not based in a country, but the content you are putting out is, you can still use the hashtag to attract that specific country’s viewers towards your video.
It is a trick that a lot of influencers use. Even if the hashtag is not related to the content that they have created, they will often use a tag that is going viral. It can be anything that has gone viral in the past few days. If an event has gone viral, you can put down the name of that event as a hashtag underneath your content.
Also, if a trend is now viral, you can put down the name of the trend underneath your video as a hashtag. Events that are trending are searched more often by users. So, if you have a trending hashtag underneath your video, more viewers will be able to see your videos when they search for the hashtag.
List of Basic Hashtags to Use on Tiktok
Curious about what hashtags to use on your TikTok? Here are a few suggestions that you can consider adding to your TikTok.
Users often search for these basic word hashtags. Adding a few of these after you’ve added a content-based hashtag can be very helpful to increase the reach of your TikTok.
Keep in mind; these are just a few suggestions about the kind of hashtags you can use underneath a TikTok. But a hashtag can be anything you want! Just put down the symbol followed by any word that your heart desires. But these hashtags are general words that might help grab user attention. These are just suggestions and don’t have to be the exact tag.
Do Hashtags Actually Work?
Hashtags help viewers to find their desired videos or content much faster. You can type in the # symbol followed by a word and search for it, and content related to the topic will appear on your page. It’s a great way to easily find pictures, videos, or articles on the topics you want using hashtags.
So as a content creator, when you are using hashtags, you are helping the viewers find your content more easily. If you add a hashtag underneath your TikTok, your content will be categorized more efficiently. This way, you can get viewers and followers who are generally interested in the type of content that you post. It’s a great way to gain active followers.
What kind of hashtags to use will depend on your content and recent viral events. You have to add a hashtag that will grab the user’s attention. We would suggest that you add a few content-based hashtags, then a few basic hashtags from the list, and then a few of the viral hashtags it to reach more viewers.
Try not to add more than 10, as this can make your TikTok look a bit weird to other users. It makes it look like you’re trying too hard.